For the launch of the new Citroën Picasso we came up with the idea of projecting a photo on a 3D shape a technique know as anamorphism. Based on the Citroën’s creative technology theme we created various shapes that were floating around in a hologram, creating a distorted image. The visitor is triggered to complete the puzzle, using a custom designed interface. Game on! See full credits.
Floating triangles and parallelograms where used as the projection canvas. These shapes where inline with Citroen’s creative technology theme.
Rotating these shapes with the iPad to the correct viewing angle would reveil the whole picture. When not used the shapes morphed from picture to screensaver mode keeping everything in motion.
The cinder framework was used to render everything in real-time on the gpu.
The Citroën Creative Technology theme was the basis for the 3D shapes on which the images were hologrammed.