Each year, and the end of December, Coca-Cola does a rather famous end-of-year campaign. For the 2015 edition, we we’re asked to introduce an interactive element. Claiming the Central Station in Brussels, we projected all the Christmas wishes in a 180° angle. Cherry red of course. See all credits.
Lab101 created a interactive message system for projection and LED wall based on designs by Just Agency.
Once the message gets inserted into the system, it can be displayed anywhere. Their famous truck was clad in an XL LED display.
Some stats (because everybody likes numbers): over the course of 1 night, more then 10.000 messages were recorded!
iPad app & design
Store & truck setup